Figue, a women's ready-to-wear and accessory brand headquartered in New York City, underwent a transformative phase following its acquisition by CEO Liz Lange in 2020. In response, I was enlisted to contribute to the brand's evolution by spearheading the Art Direction for this new chapter. My responsibilities included crafting a comprehensive brand book, redesigning the website, and assuming control of the email marketing initiatives. The impact of my work has been integral, serving as the cornerstone of elevated design and refined taste that has propelled Figue to its current standing in the industry.