Following the success of my contributions to Vera Bradley's Spring/Summer 2023 campaign, I was entrusted once again with spearheading the creative direction for their Back to School 2023 campaign. In close collaboration with the VP of Marketing, design team, and production crew, I worked tirelessly to encapsulate the essence of the back-to-school experience through the eyes of our target audience: Moms. The overarching theme aimed to communicate that with Vera Bradley, she can cherish the significant moments, secure in the knowledge that the brand provides everything she needs to ensure her daughter is well-prepared for any adventure the new school year may bring. Subsequently, my conceptualizations, templates, and designs underwent adaptation for seamless integration across all Vera Bradley digital platforms and in-store presentations.